Virtual Production

August 18, 2018
August 18, 2018 connornewson

Virtual production is a game-changing technology that is revolutionizing the world of video production. It combines the power of computer-generated imagery (CGI) with real-world filming techniques to create highly immersive and realistic visual effects.

Traditionally, creating visual effects involved filming actors on a green screen and then adding the CGI elements in post-production. This process could be time-consuming and expensive, and it often resulted in a disconnect between the live-action footage and the CGI elements.

Virtual production, on the other hand, allows filmmakers to see the CGI elements in real-time while they’re filming. This allows them to make adjustments on the fly, resulting in a more seamless integration of the live-action footage and the CGI elements. Additionally, virtual production eliminates the need for expensive green screens, which can save both time and money.

One of the most notable examples of virtual production is the film “The Lion King,” directed by Jon Favreau. The film was shot entirely in virtual reality, allowing the filmmakers to create highly realistic environments and creatures that would have been impossible to film using traditional methods. The result was a visually stunning film that received critical acclaim.

Virtual production is also being used in the television industry, allowing shows to create highly detailed and realistic sets and environments without the need for expensive physical sets. This technology is especially useful in the current climate where remote working has become the norm, allowing for more flexibility in the production process.

Overall, virtual production is a powerful tool that is changing the way we think about video production. It allows us to create highly immersive and realistic visual effects in a more efficient and cost-effective way, making it a valuable tool for any video production company. We at Newson are excited to explore this technology and see what it can do for our clients.

In conclusion, virtual production is a game-changing technology that is revolutionizing the world of video production. It combines the power of computer-generated imagery (CGI) with real-world filming techniques to create highly immersive and realistic visual effects, and it eliminates the need for expensive green screens. This technology is especially useful in the current climate where remote working has become the norm, allowing for more flexibility in the production process. We at Newson are excited to explore this technology and see what it can do for our clients.

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